Selena Gomez penned a heartfelt open thank you note to appreciate her Rare Beauty team for their hard work and dedication in New York Times Sunday issue on Jan, 9. The letter was published in honor of Cosmetics Company’s achievement since its launch in September 2020.
The singer highlighted the achievements of Rare Beauty. She took it to Instagram story sharing a snapshot for her New York Times full-page ad with her pet. She wrote “It would be an understatement for me to say I’m proud of my @rarebeauty team and what we have accomplished so far. Love you guys!”
Gomez has opened up about how her perception and philosophy about beauty has evolved over the years, and how her past insecurities inspired her to launch a brand that breaks down “unrealistic standards of perfection”.
Here’s the full open letter from Selene Gomez:-
Open letter to my team at Rare Beauty
Over the holiday break, I had some free time to think back on everything we have accomplished with Rare Beauty so far, and how excited I am for what we have planned for 2022. During that time, I was inspired to sit down and personally write you this letter.
I want to thank you for all your hard work in making the brand such a beloved part of our Community. None of it would have been possible without you.
My goal with Rare Beauty was to launch a brand that helped shape the dialogue around the beauty of self-acceptance and embracing your uniqueness-something that has been desperately needed in the beauty space. The heart of this brand is in recognizing that we’re not meant to look a certain way and that we’re all unique and different and that’s something That should be celebrated.
I knew when I founded the brand that we would need to win over skeptics who doubted our commitment to deliver great products with an authentic mission. But with all your hard work and dedication, I believe we have proven that we are building a brand that will deliver on our promise.
Thank you for making an impact. We set a goal to raise $100M over the next 10 years, through the Rare Impact Fund, to deliver mental health resources to underserved areas. Just this past year, we donated $1.2M to 8 grantees. We also launched #Mental Health101, a campaign to rally the philanthropic community around mental health in schools, raising 88,000 signatures and 400,000 dollars in support.
Thank you for building a community that tells us every day about how they feel good about our Mission, feel good wearing our products, and feel good about who they are. Through your efforts.
We have mobilized millions of welcoming, like-minded people who support one another and work to make social media a more welcoming place.
Thank you for prioritizing mental health in the workplace. We worked with NAMI (National Alliance on Mental illness) to certify our company as Stigma-Free, creating a culture of openness, acceptance, and understanding about our overall health and wellbeing, and then we introduced NAMI’s work to 15 additional beauty brands.
And thank you, of course, for developing an amazing line of vegan, cruelty-free products for all to feel good I over 200 products at Sephora locations all over the world-and 16 awards and counting there’s no stopping us!
If you’re wondering why you’re seeing this letter in the New York Times, it’s because I wanted to give your accomplishments the platform they deserve. I wish everyone could see what I see when I consider all we’ve achieved over the past year-that Rare Beauty is so much more than just one person. It’s more than makeup, even. It’s you. It’s us. And while we are still a young brand and we have a long way to go to achieve all our goals, I couldn’t be prouder of how far we’ve come so far, and I can’t wait to see our wonderful community continue to grow in the coming years.