Sony says that Bungie wants to turn it into big multimedia franchises, and the PlayStation creator says that it could help the developers to make movies.
A lot has been made of how much Bungie will offer Sony after a $3.6 billion acquisition was announced earlier this week. However, during an earnings call Question and Answers, Sony CFO Hiroki Totoki was asked what benefits Bungie itself saw in being acquired by Sony.
Hiroki Totoki’s answer covered areas such as hiring and employee retention. Still, it moved onto Sony’s position as a multimedia company: “[It’s] not just for [the] gaming area, but the multi-using of IP and merchandising of IP – like a game title may be put into movies.
“Bungie wants to nurture the IP they have in a multi-dimensional manner, and that’s their hope. For that, we believe we can help that – we have [Sony] Pictures and [Sony] Music, and Bungie can leverage our platform so that their IP can flourish and grow big.”
It is not the first time we have heard about Bungie’s multimedia aspirations. In 2021, the studio began hiring for a development role to “drive projects that extend the Destiny franchise into new categories including TV, films, books, comics, and audio formats.”
With Sony’s music and movies divisions already well-established in the world, it seems that that dream could be easier to make a reality now that Bungie is a part of the company. Having heard that this deal was months in the making, it could even be that Bungie began hiring for the role in the hope of making quicker moves in the space once it became a Sony division.
